Hypertext Transfer Protocol (http) is a system for transmitting and receiving information over the Internet. HTTP is an “application layer protocol”, which ultimately means that its focus is on how information is presented to the user, but this option doesn’t really care how the data goes from point A to point B.
It is “stateless”, meaning it will not try to remember any information about the previous web session. The benefit of statelessness is that less data is sent, which means increased speed.
HTTPS: Secure Hypertext Transfer Protocol
HTTPS or “secure http” was developed to allow authorization and secure transactions. To prevent unauthorized access, it is necessary to protect the confidential information of the switch, and https can do this. In many ways, https is the same as http because it follows the same basic protocol. An http or https client (such as a web browser) establishes a connection to the server on a standard port. However, https provides an extra layer of security because it uses SSL to move data.
So what’s the difference between HTTP and HTTPS?
HTTPS is a secure version of HTTP. HTTPS follows the same protocol as HTTP: the browser starts a connection to the server on a standard port. The additional layer of HTTPS security uses Secure Sockets Layer or SSL to transfer data. HTTPS uses TCP port 443 by default, so they use two separate communications.
What are the advantages of switching from HTTP to HTTPS for Google SEO?
Not a major boost, but as part of an overall strategy with other ranking factors, this is a safe choice
2. Referral data
If you are browsing Google Analytics for an HTTP site, traffic passed through referral sources may appear as “direct” traffic. Through the HTTPS site, the security of the referral domain is retained. This makes HTTP vs HTTPS decisions easier to make.
3. Security and privacy
Security benefits your overall goals in several ways:
Verify website and server communication
Avoid third party damage
Encrypt data and communications, such as browsing history and credit card information
Google claims that websites that use HTTPS will gain a smaller ranking advantage due to these security reasons.